While there's some bad in Kashmir, it's still one of the most beautiful places in the world. By using the clippings of violence to create something beautiful, we tried to highlight the beauty that still exists in the valley while using an iconic work of art from the state itself to create the perfect vehicle.

The initiative was a huge success with a perceivable change in the way Kashmir was being reported about in all major dailies, TV and radio. There was also a shift in popular blogs with more focus being given to the positives of the valley.

Cost of Manufacturing each box: US $ 10.18 x 200 pieces: US $ 2035.25

Cost of Packaging each box: US $ 19.99 x 200 pieces: US $ 3997.82

Cost of courier delivery of each box: US$ 5.45 x 200 deliveries: US $ 1090.31

Total Cost of Project: US $ 7123.38