One of the most renovated parts of a house, is it’s facade. That is why AXA created a house that was unhappy. It desperately needed a facelift. With the help of a streetartist we literally made it cry, gave it wrinkles and a sad face. After a few days it was given a facelift, it started smiling and we revealed it was a stunt for the AXA renovation loan.

Thousands of people saw the house everyday. It was located next to a busy intersection, next to a trainstation. The crying house got press coverage in several newspapers, on Belgian tv and a large amount of websites.