Cannes Lions

REPORTER

TNA/DDB EGYPT, Cairo / HYUNDAI / 2015

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Football (soccer) is the most conspicuous game of them all that each four years eyes flock to the host nation to watch the World Cup. However, this time the host nation is unlike any other nation, its BRAZIL with all the rich carnivals, exuberant dancers, and great exotic places. Moreover, 32 nations bring their unique traditions, culture, and insights to add flavor to the Brazilian mix. Yet there will always be something missing because it’s not the perfect mix without the Egyptian relish, but the Egyptian national team didn’t make it to the World Cup so Hyundai decided to send 30 Egyptians to add the Egyptian flavor to the mix.

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