Cannes Lions
SCHOLZ & FRIENDS BERLIN, Berlin / REPORTERS WITHOUT BORDERS / 2009
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On the World Press Freedom Day, May 3rd, a 2x3 meter model of a prison cell was placed at a highly frequented location in Berlin. The message was written on the wall of the prison cell: “In over thirty countries press freedom measures 2x3 meters only.” Info flyers that explained how to help were handed out through the bars. The promotion aimed for a significant increase of the number of sustaining members and donation revenues.
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