Reposter is a project that invited eight illustrations involved in the feminist cause to re-create the sexist posters that were part of the brand's past.

Using the sexist posters from Skol's past, the illustrators created reimagined posters with a more current, diversified, and liberating look. The entire project was recorded and shared on Skol's social Networks. In addition, all illustrators were interviewed about their creative process and about how they participate in the feminist cause. All his content has been gathered on a website, in which it is possible to receive posters created by users and repost places with old Skol posters out there.

3.4 MM organic views.

14 MM people reached.

500K interactions with the content.

The highest engagement rates in Skol's history:

46x more comments.

39x more shares.

94% of positive comments.

More than 70 articles, of which 19 are home pages/covers.