Rescue Rashie puts CPR instructions where they matter most – at your fingertips. To do this we printed those instructions onto an Australian icon – the rash vest. Nearly every Australian child wears a rash vest to protect them from the sun. Now Rescue Rashie can help protect them from drowning too.

In the event of drowning, everyone panics, even the most well trained parent. By making CPR instructions easy to access and easy to follow, Rescue Rashie helps the victim and the rescuer in those crucial seconds before a child’s brain loses all oxygen.

In fact, commissioned research showed that 85% of parents openly stated they would feel better knowing their child was wearing a Rescue Rashie.

Launching as part of Westpac’s 200-year anniversary, the Rescue Rashie is tangible proof of commitment to the next generation and is designed to uphold the brand’s belief for decades to come.

Once we had the idea of turning rash vests into CPR signs, we engaged CPR Kids to help make Rescue Rashie a life-saving aide.

The result was a simple, inexpensive but unique rash vest with medically endorsed, easy to follow CPR instructions printed on the front.

Rescue Rashie has been specially designed for 2-8 year olds. So the CPR instructions are standardised and paediatric specific.

A one-of-a-kind design conceals the CPR instructions, then reveals them quickly via a zip in an emergency, ensuring it’s wearable and fashionable for kids.

Sublimation printing increases longevity and accuracy by embedding the instructions into the fabric, rather than printing on it. Together with 50+ UVF, Rescue Rashie can resist the fading and weathering that has affected so many CPR signs in Australia.

Rescue Rashie was released to the public in April 2017, with an ambition to have them ready for mass distribution before summer.

The results below are gathered from media channels, brand and partner programmes and reflect the first week since launch:First phase production and distribution underway to meet national demand: - Lifesaving organisations and charities have sought involvement in merchandising Rescue Rashie as an educational and potential fund raising device.

- The Rescue Rashie has achieved a reach of 6,296,604 through social and PR activity alone.

- Westpac have reported that the social video surpassed their benchmark for performance halving cost per view within just 3 days of being live. - Registrations pf 1,178 have been achieved via the website in the first 7days since launch.

- Total website visits: 7,028 in first week since launch.