Cannes Lions

RESPONSIBLE CONSUMPTION

JWT ITALIA, Milan / HEINEKEN / 2009

Film

Overview

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Overview

Description

Heineken continues the promotion of responsible alcohol drinking. The “Glass” ad is a dramatic rendering of a social message highly relevant to the target: “The effects of alcohol last longer than you think: Don’t drink and drive”. The idea is based on the subjective view of a guy whose perception is affected by drink: we seem to leave the pub and go out onto the street.

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