Cannes Lions
THE RICHARDS GROUP, Dallas / CHICK-FIL-A / 2011
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This spot is about a group of renegade cows acting in enlightened self-interest to spread the 'eat mor chikin' message.In the latest effort to reach out to humans (and preserve their own hides), the cows have jumped on the Auto-Tune bandwagon to help spread their message via the radio.
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