Every year, the goal of the Chick-fil-A Calendar is to increase brand awareness and customer visits while delivering an entertaining ;self-preservation; message from the cows' point of view.For 2010, we were asked to develop a new theme that would feel fresh and different from the previous years, uphold the company's brand of humour, and of course, get people to eat more chicken.

I wanted the overall look and feel to resemble a classic, aged story book, and this became the guiding force behind the final design. Each image needed to feel big and epic as well as look convincing and real; therefore, I researched some classic illustrations and paintings to help develop a compelling composition for each image.

1.45 million calendars were sold by Jan 31, 2010.