All 50-cent and 1-real coins used in the more than 180 Habib's outlets all over Brazil were used as media to publicise the promotional price of Bib' fatayers, together with POP material inspired by the coins. Every coin became a small ad that shows that it is possible to have a delicious snack with very little money, and which encourages every customer that enters an outlet to return for another snack.A coupon that nobody throws away.

28 million fatayers sold in the first month of the promotion. 42% more than the previous month.Cashiers reported that an average of one third of the coins with stickers came back into the chain's cash registers. Many of them immediately, which helped increase the average ticket size by 18%.The Habib's promotion appeared on many blogs, spontaneous videos posted on the Internet, and even newspaper articles.