Cannes Lions

BIB'SFIHA FAST FOOD CHAIN

GIOVANNI+DRAFTFCB, Rio De Janeiro / HABIB'S / 2010

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OVERVIEW

Outcome

28 million fatayers sold in the first month, 42% more than the previous month without the promotion.Cashiers reported that An average of one third of the coins with stickers came back into the chain's cash registers. Many of them immediately, which helped increase the average ticket size by 18%.The habib's promotion appeared on many Blogs, spontaneous videos were posted on theInternet.And there were even newspaper articles about it.

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