We took one of Hong Kong’s most famous icons – the red taxi – and turned it yellow.

We built a fleet of iconic New York Yellow Cabs for real and hit the streets of Hong Kong – offering free rides to any McDonald’s restaurant.For two weeks, passengers could flag them down or head to one of our dedicated New York taxi stands. We even set up a reservation hotline – picking up passengers from any point in Hong Kong.

To top it off, a redemption coupon was then offered with every cab ride to enjoy a New York-style burger for free.

The Yellow Cab campaign drove traffic to McDonald’s… quite literally.

While thousands of passengers grabbed a free ride, many thousands more talked about it – on websites, blogs, Twitter, Facebook and even national TV.

Within just two weeks, McDonald’s sold over 1 million New York-style burgers. To put this into perspective, this means that one in seven people ordered the burger during our campaign period.

Most restaurants sold out on launch day.

And our New York-style burger became one of the fastest-selling new burgers at McDonald’s in years.