Revamp the website to help create greater awareness of the retail store and what it stood for. The website also needed to be e-commerce capable.

Creative ExecutionFirst a mobile app was created for ZHA HUO DIAN’s owner, allowing him to use his iPhone to shoot and upload potential items for sale as he travels around the world to find interesting items for his shop.Each photo of the item is then posted immediately to ZHA HUO DIAN’s Facebook page via this mobile application.Items that are “liked” by its customers are immediately placed on the store website as potential items for sale. The number of LIKES also help the owner estimate how many pieces he should get of each item.On the site, we also enable Facebook Connect, linking online shoppers to their Facebook calendar. It reminded them of impending birthdays and events that they may want to buy something for.

As this site has only been launched on 30 April 2011, we are unable to provide latest results but the owner is extremely happy with the design and how it’s such an accurate depiction of his actual retail shop in Singapore.