The campaign exceeded every metric set out for it. Our videos had over 500,000 views on YouTube, Facebook ads drove 30% more traffic to the page than expected, and coupon engagement was off the charts – 28 times higher than the expected rate. Customers using Festive Finale coupons had an average basket 2.5 times bigger than the average Zellers shopper.Overall, our online fan base tripled, we built a highly engaged social media community (people 'talking about Zellers' on FB was 5 times the average rate in their category) and Zellers had its best fourth quarter in 10 years.