Cannes Lions
McDELIVERY
DDB HONG KONG, Hong Kong / MCDONALD'S / 2010
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Overview
Outcome
The campaign got plenty of free coverage online, on TV and in magazines. 81% awareness of the TV programmeMore than 2m monthly unique visitors to the McDonald's site (7.8 x normal)More than 133,700 views on tvb.com and YouTubeMcDelivery sales boomed- Sales up by 104.2%,- Transactions up by 106.8%
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