Idea: Ads generated live from big data giving you the perfect recommendation.

McDonald’s and Google developed an Automatic Live Banner Generator together, which analyzes McDonald’s sales data (2 billion/year) and combines them with everyday life data (location, time, real-time weather, temperature) to produce banner ads live, giving you the perfect recommendation for where and when you see them.

Our creative output is divided into the following components: 1)Hottest Item, 2)Relevant Copy, 3)Design, 4)Unique URL, 5) Mobile site data visualization. Many hundreds of varieties of copy are stored and art direction is pre-programmed to create the most beautiful combinations. This means that there are more than 25,000 banners and innumerous combinations for websites. A high craftsmanship has been achieved in an auto-generated method that is in symbiosis with real life moments.

Generated banners always recommended the hottest product of the moment. For example, banners recommended the best selling snack on a rainy day when it’s start raining to encourage customers to take shelter. Banners also recommended a hot coffee to the businessperson in a chilly morning, a iced coffee in a hot morning. When the burger became popular because of the TV show, banners recommended the burger immediately.

We distributed digital coupons of the recommended items and drove customers directly to the restaurants. Coupon usage rate shot up 150% over the average. Sales also increased 2.8%, contributing signify to McDonald’s business performance.