Cannes Lions

RETAIL INTERNET AUCTIONS

GOODBY SILVERSTEIN & PARTNERS, San Francisco / EBAY / 2003

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Overview

Entries

Credits

Overview

Execution

eBay Media Auctions were conceived, developed and negotiated solely by the eBay media team. The concept was designed by the team to compliment the TV media schedules. Auction-specific creative was developed by our media partners to raise awareness of their auctions and drive viewers directly to eBay.

For implementation, we worked directly with media vendors and the eBay marketing team to facilitate auction postings and stewardship.

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