Cannes Lions

RETAIL SHOP

OGILVY FRANCE, Paris / ORANGE / 2009

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Overview

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Credits

Overview

Description

Tom of Finland is a shop for gays. The brief was to create a design relevant to the shop on their shopping bags, which would amuse and create talkability.

Execution

Tom of Finland illustrations are very beautiful but at the same time very hard sexually. The idea needed to be as sexually liberal as the illustrations. The idea of putting your hand down the front of a mans trousers to retrieve you purchase seemed to hit the humour perfectly.

Outcome

We will be pleased to communicate this information when the products will be in store.

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