Cannes Lions

RETAIL STORE

PUBLICIS CONSEIL, Paris / INTERMARCHE / 2010

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Overview

Entries

Credits

Overview

Execution

The idea: Really Tasty Prices! A totally new shape of promotion: the first prices and receipts, printed with edible ink on edible paper, which can be eaten risk-free. The recipe? Corn and sugar: really tasty indeed… Fun for children. Easier to swallow for their parents.

Outcome

What are the results at the cash register?

+ 11% shop attendance.

+ 21% sales volume at the butcher’s counter.

+ 17% sales volume in the fruit & vegetables aisle.

+ 14% sales volume in the cereals aisle.

+ 19% value volume at the cassier during the communication period.

Intermarché plans to extend the P.O. to 18 other Intermarché shops.

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