Target celebrates the arrival of spring with “Color Changes Everything”, an ad featuring a colorful, energetic group of characters who arrive in a bright, bold hot air balloon, spilling out and bringing their magic touch to a city center and its suburbs. As they jump, dive, cannonball, sprint, and flip, they transform the town into a more lively version of itself, bringing with them the colors of spring and the Target collection of apparel, accessories, beauty and home products. Music is the French folk song “Alouette”, sung by Delta Rhythm Boys in 1958.