Cannes Lions

RETAIL STORE

TBWA\HONG KONG, Hong Kong / PAPYRUS O/B USTRA / 2006

Film
Film
Film
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Overview

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Overview

Description

A bird sings.Differentiate Papyrus from the masses of retailers pushing conventional holiday offers. By having a loyal customer base who already spend consistently, Papyrus wanted to prove that indeed it is better to give than to receive.

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