After launching the "Bring Your Challenges" platform for Prudential - the company's first unified brand effort in 135 years - we tackled one of the biggest financial challenges facing America: retirement. More than 10,000 Americans retire each day, and the institution is undergoing unprecedented changes.

While the rest of the retirement category has promised shallow hopes of vineyards and yachts, we seized reality and captured what it felt like to wake up on a person's first day of retirement in 2011. We collected and documented personal experiences from across the country and launched "Day One Stories," an integrated campaign encouraging people to start the conversation around retirement and to proactively plan for their own.