A Coke bottle turned into a Christmas list of wishes. Each Coke label invited people to make a wish for someone else and return the bottle to our vending machine. Right before Christmas Eve Santa picked the loveliest wishes and fulfilled each of them with his helpers.

RETURN TO SANTA was a big success in Germany. Within one month the promotion effected a significant rise in sales of Coca-Cola bottles. 104,285 participants sent in their wishes for friends, families and strangers. The most heart-warming ones were fulfilled right in time and were documented by camera to spread happiness all across Germany.