Cannes Lions

REXONA DEODORANT

ponce buenos aires, Buenos Aires / UNILEVER / 2009

Film
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Employees at a tollbooth, in an effort to kill free time, invent a game where they tie an electronic pass to a soccer ball and kick it at the barrier as it opens. A security guard notices they are playing and decides to join in the game, saying he will "teach" them how to play. To the surprise of the other workers, the security guard hits the barrier on his first try, celebrates and jokes that he can do it again at any time. We made this Internet campaign to show the concept "men playing football at work". Rexona footwork. Play at work without sweating.

Similar Campaigns

12 items

Pollution Alert System

MINDSHARE, Mumbai

Pollution Alert System

2020, UNILEVER

(opens in a new tab)