Cannes Lions
ponce buenos aires, Buenos Aires / UNILEVER / 2009
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Employees at a tollbooth, in an effort to kill free time, invent a game where they tie an electronic pass to a soccer ball and kick it at the barrier as it opens. A security guard notices they are playing and decides to join in the game, saying he will "teach" them how to play. To the surprise of the other workers, the security guard hits the barrier on his first try, celebrates and jokes that he can do it again at any time. We made this Internet campaign to show the concept "men playing football at work". Rexona footwork. Play at work without sweating.
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