Cannes Lions
LOLA MULLENLOWE, Madrid / UNILEVER / 2019
Overview
Entries
Credits
Background
Because there’s no better treat than a Magnum Pint when you watch your favourite TV show, Magnum partnered with HBO for the last season of Game of Thrones.
Idea
We created a limited-edition collection of spoons each one representing the most iconic houses featured in the series: Stark, Lannister, Greyjoy and Targaryen. Each spoon was designed inspired in the most unique details of each house showed through the 8 seasons.
Execution
The spoons were the stars of a series of posters and OOH inviting people to enjoy the last season of the show with a Magnum Pint.
Outcome
Magnum and Game of Thrones fans loved the collection of spoons.
It was one of the most talked about campaigns in the history of Magnum Spain.
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