Cannes Lions

Game of Spoons

LOLA MULLENLOWE, Madrid / UNILEVER / 2019

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Supporting Images

Overview

Entries

Credits

Overview

Background

Because there’s no better treat than a Magnum Pint when you watch your favourite TV show, Magnum partnered with HBO for the last season of Game of Thrones.

Idea

We created a limited-edition collection of spoons each one representing the most iconic houses featured in the series: Stark, Lannister, Greyjoy and Targaryen. Each spoon was designed inspired in the most unique details of each house showed through the 8 seasons.

Execution

The spoons were the stars of a series of posters and OOH inviting people to enjoy the last season of the show with a Magnum Pint.

Outcome

Magnum and Game of Thrones fans loved the collection of spoons.

It was one of the most talked about campaigns in the history of Magnum Spain.

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