Spikes Asia
VML, Mumbai / UNILEVER / 2024
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Background
Unilever’s ambition is to deliver long term sustainable growth while reducing environmental footprint and increasing its social impact. The company's ethos can be summed up in the goal of ‘Making Sustainable Living Commonplace’.
Globally, more than 1 Billion people live in slums and this number is rapidly growing. Unfortunately, slums have the challenge of limited access to safe toilets and drinking water causing serious health implications and over 829,000 deaths per year. Unilever has been bringing access to hygiene and sanitation for all, but with no infrastructure in the slums, this was a challenge.
The objective was to develop a sustainable and scalable solution which addresses sanitation challenges in slums and inspire a behaviour change towards hygiene and regularising healthy habits.
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