To further improve Ricoh camera’s awareness on the Chinese market, and attract more consumers to purchase the camera.

In real life, people sometimes need to act in certain ways for other people. But where is the real you? We commissioned a famous artist to portray people’s inner world through his interesting painting. They were made into in-store posters to communicate that being true to yourself is beautiful. With an emotional appeal, it is a way to encourage people to release their 'real' selves. Also, it communicates Ricoh’s product features and brand attitude.

Ricoh camera store monthly sales were increased by 80%. Ricoh camera's awareness in China market increased significantly.