Cannes Lions

Right Light

RATTLING STICK, Santa Monica / TOYOTA / 2017

Film

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Description

Coming together in a holiday reunion, a family loads up a small fleet of Toyota vehicles and sets out to a large field surrounded by forests and mountains. They begin unraveling meter upon meter of holiday lights from the beds of their trucks and work together playfully to lay them out on the field. As a light flurry of snow begins and night falls, an airplane is seen approaching from the distance. On the plane, a young woman in a military uniform, returning home from her service, gazes out the window. As the plane passes overhead, she spots the massive display of holiday lights that her family has arranged on the field below, forming the message “Welcome Home Julia”.

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