Cannes Lions

RIGHT SIZE ENVELOPE

ALMAPBBDO, Sao Paulo / MAN LATIN AMERICA / 2013

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Overview

Entries

Credits

Overview

Execution

Even before opening the envelope, the target had already understood that Volkswagen Trucks are indeed custom-made for their business.

Outcome

•We built relationships with new customers.

•This direct campaign helped Volkswagen Trucks to become first choice at the time of purchase.

•And most importantly: combined with the “Custom-made Campaign” this direct mail contributed to a 9% increase in sales compared to the same period in the previous year.

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