On the 30th anniversary of the UN Convention on the Rights of the Child, we created a commercial outlining a new, more human interpretation of these rights: the right to a childhood.

These are the simple, yet inalienable rights of what it means to have a happy childhood and ultimately the rights that UNICEF aims to protect. The idea is expressed as a collection of familiar, everyday moments narrated with the voices of different children as they demand their right to a childhood.