Eurobest

Right To Run

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2022

Presentation Image
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

Caster Semenya is an incredibly accomplished runner, Olympian and world record holder who, along with other DSD female athletes, has been victim to unfair discrimination and outright bans by several athletic governing bodies. Once again, these forces have unjustly violated her right to run because she's "too good" according to their narrow standards for female athletes. Although Caster was qualified to compete in the 2022 World Athletics, she was forced to run in a distance 6 times longer than the one that she's famous for. Every phrase on this long copy touches on different points of Caster's history telling everything that she had to face and endure in order to continue doing what she was born to do - run.

Similar Campaigns

12 items

The Rundown In London Town

WIEDEN+KENNEDY, London

The Rundown In London Town

2018, NIKE

(opens in a new tab)