Eurobest
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2022
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Caster Semenya is an incredibly accomplished runner, Olympian and world record holder who, along with other DSD female athletes, has been victim to unfair discrimination and outright bans by several athletic governing bodies. Once again, these forces have unjustly violated her right to run because she's "too good" according to their narrow standards for female athletes. Although Caster was qualified to compete in the 2022 World Athletics, she was forced to run in a distance 6 times longer than the one that she's famous for. Every phrase on this long copy touches on different points of Caster's history telling everything that she had to face and endure in order to continue doing what she was born to do - run.
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