Mercado Libre is Latin America's biggest e-commerce platform, but it's gaming section was new to the game.

So the objective was to raise awareness of it, but reaching the target audience was the real challenge.

The idea was to create a live streaming event, in which 3 top streamers from México competed against each other, by wearing the skins we mentioned before and ringing the bells available inside Fortnite's map. That way, they became our ""in-game delivery boys/girls"". While that was happening, we used the chat provided by the platform to share offers with the viewers, inviting them to discover the new section available on our site.

That new "game mode" we provided was the key to a succesfull event, which made those streamers exceed their average audience, eventhough they were already popular influencers.

Gamers are constantly looking for new ways to enjoy their games, often creating their own rules.

So we found out there were two popular skins that looked exactly like one of our most iconic props: cardboard boxes.

Once we discovered that, we approached to them by influencers they already followed, and challenged them to recreate our deliveries inside the game.

The results exceeded everything Mercado Libre expected, as it was a simple action to raise awareness of a new section but it ended resulting on a massive and succesfull event, which reached:

- +250,000 unique viewers

- +17,000 chat interactions

- +1140% marketplace growth vs. previous month

Specially taking into account that media investment was $0, same as the in-game investment.