Cannes Lions
Rings
THJNK, Hamburg / AUDI / 2020
Overview
Entries
Credits
Overview
Background
Audi came to us and asked for a quick shot to communicate the new centralised hotline of their dealers.
Idea
Our thought: An iconic logo is really iconic when you don't even need the logo to recognize the logo.
Execution
We placed the four words "ring, ring, ring, ring" in the same spacing as the iconic Audi rings, letting the viewer recognize the logo in an unexpected way.
Outcome
A service poster that is actually a brand awareness campaign.
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