Cannes Lions

Rings

THJNK, Hamburg / AUDI / 2020

Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Audi came to us and asked for a quick shot to communicate the new centralised hotline of their dealers.

Idea

Our thought: An iconic logo is really iconic when you don't even need the logo to recognize the logo.

Execution

We placed the four words "ring, ring, ring, ring" in the same spacing as the iconic Audi rings, letting the viewer recognize the logo in an unexpected way.

Outcome

A service poster that is actually a brand awareness campaign.

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