The media as an interactive tool turned into the message and maximum impact was achieved by choosing the right target group-related locations, the right creative implementation and a relevant benefit for the target audience. This style of advertising not only entertains and offers a relevant added value directly linked to the brand, but pushed T-Mobiles innovative image.

Within the first week 4.483 ring tones were downloaded!For the first time and exclusively in Austria, T-Mobile enabled real tone downloads from light box posters.