We open on a woman standing in front of an open wardrobe. She reaches for a short-sleeved summer dress, but as she does, her movement is stopped by an invisible, invisible, impenetrable barrier.

We see a man in the locker room at a health club, wearing a bathing suit, his body mostly covered by a towel. As he walks towards the swimming area, he’s stopped abruptly by the same invisible barrier.

We cut to a young couple at the door to an apartment block, at the end of a night out. With a shy smile, the woman invites her boyfriend inside, but as he tries to step in, he’s blocked by the same barrier, looking hurt and upset.

We see a title on the screen:

WHY IS PSORIASIS STOPPING YOU LIVING YOUR LIFE?

DON’T LET IT.

IT’S TIME TO RISE UP AGAINST PSORIASIS. GO TO

RISEAGAINSTPSORIASIS.COM AND VISIT YOUR DERMATOLOGIST