With RL Vintage, we have created a destination for Ralph Lauren collectors and fans to experience our rich heritage and own a piece of our history. The site was conceived as a shoppable museum of iconic pieces from past collections and as a resource for collectors and fans of our brand. Ralph Lauren himself curated the e-commerce component. A rich content experience includes interviews with collectors from around the world, and editorial pieces on select items tell of their historical relevance and origin. In the spirit of celebrating the past, the site also introduced Bring It Back, a social component that invites the public to participate by voting for iconic Ralph Lauren products to bring back into production.