Cannes Lions

RNS 510 NAVIGATION SYSTEM

DDB TRIBAL, Berlin / VOLKSWAGEN / 2009

Awards:

2 Shortlisted Cannes Lions
Film
Film
Film
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Description

Volkswagen is launching a GPS system that also comes with entertainmentfeatures, such as DVD and MP3 player. The films “Tecktronik“, “Schuplattler”and “Mahmut” communicate this novelty by showing dancers performing in themiddle of crossroads, then pointing towards the correct direction.

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