Cannes Lions

RNS 510 NAVIGATION SYSTEM

DDB TRIBAL, Berlin / VOLKSWAGEN / 2009

Awards:

2 Shortlisted Cannes Lions
Film
Film
Film

Overview

Entries

Credits

Overview

Description

Volkswagen is launching a GPS system that also comes with entertainmentfeatures, such as DVD and MP3 player. The films “Tecktronik“, “Schuplattler”and “Mahmut” communicate this novelty by showing dancers performing in themiddle of crossroads, then pointing towards the correct direction.

Similar Campaigns

12 items

100 Simple Joys of Driving

MEMAC OGILVY, Dubai

100 Simple Joys of Driving

2019, VOLKSWAGEN

(opens in a new tab)