The Beetle was wired up with hidden cameras, microphones and motion sensors to help it perceive human interactions and respond in real time. And then we powered it the most powerful super computer – a human being.

Hidden away from the crowd, local actors were listening to every sound, observing every move. As unsuspecting people entered the car, the actors interacted with them on behalf of the Beetle.

By creating a car that could talk, tag, and tweet, we were able to effectively showcase the technological advancements that the 21st-century Beetle had made.

Every surprising moment was shared on Facebook and Twitter. By tagging people who interacted with the Beetle, we ensured their participation online. They shared the Page with their friends and started conversations about their experience.

The Social Beetle transformed a simple car display into an unforgettable experience.

By giving the beetle a voice, we became the talk of the town.

By placing the Beetle in Singapore’s most popular street, we enjoyed 10,000 interactions and captured the attention of over 100,000 passersby. Leveraging Facebook as our only content platform, we garnered over 11 million impressions and reached over two million users.

The installation was only up for a week during the launch phase, but through Facebook story ads, we were gained the attention of the entire nation.

The objective was to create buzz and awareness, and this was reflected by the footfalls Volkswagen received following the Facebook campaign.