Cannes Lions

VOLKSWAGEN RECYCLING

DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008

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Overview

Entries

Credits

Overview

Execution

We let Volkswagen cars drive through traffic as what they will become some day: e.g. a washing machine. Because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled.

Outcome

The touring washing machine was seen by more than 80.000 pedestrians in major German cities. The clickrate on volkswagen.de increased by 9% during the promotion period.

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