Cannes Lions

ROAD SAFETY

VITRUVIO LEO BURNETT, Madrid / FIAT GROUP / 2006

Overview

Entries

Credits

Overview

Description

This is an imitation of a famous Spanish radio program where people call to tell their stories. We aired this advertising during the commercial brake of the program.So when the audience heard it… They thought it was the real program, not advertising.

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12 items

UNSEEN

VMLY&R MADRID

UNSEEN

2019, FIAT GROUP

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