Cannes Lions

ROAD SAFETY AWARENESS

TBWA\PARIS, Boulogne-Billancourt / RESPONSIBLE YOUNG DRIVERS / 2004

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At night, on the side of the road, a man staggers and vomits. Tagline: Don't drink and drive. The man finally regains his self-control. He puts his fireman helmet back on and returns to the scene to help his co-workers take out the bodies.

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