Cannes Lions

SAFETY AWARENESS

TBWA\PARIS, Boulogne-Billancourt / RESPONSIBLE YOUNG DRIVERS / 2004

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Overview

Entries

Credits

Overview

Execution

Trompe-l'oeil of bodies under white sheets were printed on the white stripes. These white stripes were glued on real pedestrian crosswalks, at chosen strategic crossroads in the city. The message is adapted to the urban guerilla because it's shocking to walk on these cadavers while crossing the streets.

Outcome

This inexpensive campaign touched a large number of pedestrians because the guerilla was launched in well frequented crossroads, but it also had media repercussions for the profit of the RYD association and it's battle.

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