Cannes Lions

ROAD SAFETY PROJECT

MONDAY, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2015

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Overview

Description

The accident caused by stuffs left under the driver seat always happen around the world, same as in Thailand where one of the most severe accident was caused by a bottle of water that had jammed under the breaking paddle. The car then fell down from the 3rd floor of the car park.

Execution

We've created Warning Car Care Paper Mat, which contains the text “Keep It Clear before Driving” together with the di-cut picture of item that might stuck under the braking paddle, such as a bottle of water and high heels. The picture will be folded up behind the braking paddle to make it more understanding and impactful.

Outcome

Warning Car Care Paper Mat reaches the drivers effectively and also help to remind them to check under their seats instantly. It help decreasing the number of accident effectively.

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MONDAY, Bangkok

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2019, THAI HEALTH PROMOTION FOUNDATION

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