The best “reminder” symbol of something really important that we must not forget, is still the good and old post it. But we needed to use it in a really innovative manner. From there came the idea to spread not only one, but 2 million small post its all over the city. All this, within 24 hours before the beginning of sales.

The online sales only, started on April 4th at 10am. In the first hour only, more than one million people had already accessed the official site. All 400 thousand tickets put up to sale, sold out in only 4 hours. The campaign impacted more than 7 million people and got attention on TV. We were worldwide trending topics on Twitter, and our posts on Facebook had more than 22 million impressions. All this, 5 months before the start of the first show.