Spikes Asia

Rocket Car

REVOLVER/WILL O'ROURKE, Sydney / OLD SPICE / 2016

Awards:

1 Gold Spikes Asia
1 Silver Spikes Asia
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

An aspiring engineer constructs a rocket car and tests out his invention in the middle of the desert. He attributes his ambition Old Spice Odor Blocker, which he says liberated him from sweat and allowed him to push himself. As he barrels down the barren landscape in his contraption, he wonders whether he should have placed limits on himself or even taken a remedial engineering course. He concedes that he should have, but he also says that knowledge leaves less room in the brain for dreams. Pieces of the car's exterior start to peel and break away. Knobs in the driver's seat come loose and expose the internal wiring. A woman watches the rocket car via binoculars and clocks its speed. In the middle of the driver's internal monologue, the car, which by this point is just an metal skeleton, explodes in an inferno. A boy watching the scene and

Similar Campaigns

12 items

Old Spice Redwood: Sales Kit & Packaging

LANDOR, Cincinnati

Old Spice Redwood: Sales Kit & Packaging

2019, OLD SPICE

(opens in a new tab)