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Roger Federer Retirement Campaign

TBWA, Zurich / CREDIT SUISSE / 2022

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Overview

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Overview

Execution

Roger Federer is such an iconic athlete and popular figure, no wonder many brands chose him as an ambassador. When it came to his retirement most brands (and people) understandably focused on the athlete Roger Federer and the glorious career, he just left behind.

In our long copy ad we spoke mainly about the man Roger Federer, the core values that will keep him thriving and what lies ahead, because the partnership between Credit Suisse and RF will last for many years to come.

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