Cannes Lions

ROMA

NISSAN, Mexico City / NISSAN / 2019

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Case Film
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Overview

Entries

Credits

Overview

Background

The movie Roma was a global success and for Mexicans, a matter of national pride. It received 10 Oscar nominations and was set to make history for its country.

Idea

By the time of the ceremony, We were ready with a celebration message. When the first award of the movie came, we launched a Twitter video related to the movie.

Strategy

We joined the conversation with a relevant piece of work

Execution

We recreated one of the most iconic scenes of the film that paying tribute to the movie, the director, to Mexico and at the same time we were showing the brand’s Intelligent parking assist technologies.

Outcome

7352% better organic performance than the brand average

Interactions improved over 130%

100% positive sentiment on Facebook

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