The movie Roma was a global success and for Mexicans, a matter of national pride. It received 10 Oscar nominations and was set to make history for its country.

By the time of the ceremony, We were ready with a celebration message. When the first award of the movie came, we launched a Twitter video related to the movie.

We joined the conversation with a relevant piece of work

We recreated one of the most iconic scenes of the film that paying tribute to the movie, the director, to Mexico and at the same time we were showing the brand’s Intelligent parking assist technologies.

7352% better organic performance than the brand average

Interactions improved over 130%

100% positive sentiment on Facebook