We took advantage of World Children's Day to bring attention to the Ronald McDonald House Charities and its cause.We used the tray mat, a staple in serving in McDonald's, to show the problem of illiteracy in the country. This caught their attention and encouraged them to include a Happy Meal in their purchase.

Over 500,000 Happy Meals were sold, contributing P273,224.00 (US$ 5,576.00) to Bright Minds Read.