Cannes Lions
ACW GREY , Tel Aviv / SKODA / 2010
Overview
Entries
Credits
Execution
We stuck actual-size stickers of Skoda Roomster "trunks" to the overhead luggage compartments of Arika Airline Boeing 757.
Outcome
The campaign achieved great success. The annual selling target was 1,250 cars, but in fact, over 1,483 Skoda Roomsters were sold over the year.
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