Cannes Lions

ROOMSTER

ACW GREY , Tel Aviv / SKODA / 2010

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Overview

Entries

Credits

Overview

Execution

We stuck actual-size stickers of Skoda Roomster "trunks" to the overhead luggage compartments of Arika Airline Boeing 757.

Outcome

The campaign achieved great success. The annual selling target was 1,250 cars, but in fact, over 1,483 Skoda Roomsters were sold over the year.

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