Cannes Lions

ROWENTA HOME APPLIANCES

PUBLICIS CONSEIL, Paris / GROUPE SEB / 2011

Presentation Image

Overview

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Credits

Overview

Description

- The brief: Highlight the perfect silence of the high end vacuum cleaner: Silence Force - The target: Active women with a high standard of living.

Execution

-The technique:We chose 3D to create onomatopoeias that seem real and look like works of art. We made them in a massive and heavy matter to reinforce the idea of big sounds and we then incorporated them into the image by manipulating lighting.

Outcome

- The result:The campaign and its images, which are unusual in this industry, have allowed Rowenta to become a major player in the luxury vacuum cleaner market. Silence Force has since become the most acclaimed vacuum cleaner in its category in Europe ahead of Electrolux, Philips and Hoover.

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