- The brief: Highlight the perfect silence of the high end vacuum cleaner: Silence Force - The target: Active women with a high standard of living.

-The technique:We chose 3D to create onomatopoeias that seem real and look like works of art. We made them in a massive and heavy matter to reinforce the idea of big sounds and we then incorporated them into the image by manipulating lighting.

- The result:The campaign and its images, which are unusual in this industry, have allowed Rowenta to become a major player in the luxury vacuum cleaner market. Silence Force has since become the most acclaimed vacuum cleaner in its category in Europe ahead of Electrolux, Philips and Hoover.